On Tap Water Coolers – Website Revamp

On Tap Water Coolers – Website Revamp

THE CLIENT

On Tap Water Coolers, established in 2004 by Carl Rogers, is a family-owned business and one of the UK’s leading suppliers of bottled and plumbed-in water coolers, hot water boilers, and coffee machines. Known for their high-quality products and outstanding customer service, they’ve grown steadily with a reputation for innovative equipment and a commitment to excellence.

THE BRIEF

After 10 years, their existing website was outdated, causing a drop in sales and inquiries. The design no longer reflected their professionalism, and their Google ranking was slipping, while competitors were launching more modern websites. On Tap Water Coolers needed a refreshed, SEO-friendly website that was easy to navigate and optimized for inquiries. They also sought a branding update to match their modern approach. Rak Design was selected for the project, winning the pitch due to our understanding of their needs and competitive pricing.

Services: WordPress Website Development, Search Engine Optimisation (SEO), Web Design

Services provided for this project:
a a a
Stats

STATS (2019-2021/2021-2024)

  • 253
    0Audience Increase by
  • 253
    0Organic Search Up by
  • 253
    0Bounce Rate Reduced by
  • 253
    0Sales increased by (%)
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OUR CHALLENGE

We overhauled the website with a modern, responsive design, improving navigation and user experience. Clear calls to action were integrated to drive inquiries and sales, and the site was optimized for mobile performance and SEO.

We also revamped the branding to better align with On Tap Water Coolers’ values, creating a professional and updated look. To ensure long-term success, we provided training for the team to manage and update their website independently.

Testimonials

What the client said about this project

On Tap Water Coolers – Website Revamp
9 October 2024

“We have just had our website redesigned by Rak Design and we have been extremely pleased with the service provided. Rak Design walked us through the process with great patience and communication has been excellent from the start. The transition from our old website to the new one has been seamless and an increase in traffic and enquiries has been seen already. Many thanks Rak Design we look forward to our new working relationship over the coming years!”