OUR APPROACH
Rak Design has actually been working with Marsh Industries since 2010, so it was very familiar with both the company and the products.
When asked to re-design the website, Rak Design stepped away and looked at it from a logical and sector-based, rather than a product-based point of view and focused on:
- Looking at the brand/corporate colours and how these could be used to focus attention in certain areas of the website, and also separate different information sections.
- Working out how best to use “calls to action” to make it easy for the user to find sector-specific product information that they would be looking for.
- Looking at the various sectors that Marsh Industries operates in and separating the products into sector-specific blocks.
- Simplifying the navigation into product information and corporate information, and using colour as a visual indicator. Making the navigation easy to understand and use.
- Locating all of the training videos into one area on an easy-to-navigate page that expands as you click through the area of interest to you.
- Using imagery to help the users understand easily the products and sectors they were looking at.
Services:
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