Inno Metal

Bringing German Innovation to the UK: A Modern Web Presence for InnoMetal®

THE CLIENT

InnoMetal® is a German-based specialist in surface-based metal coatings, offering high-quality, sprayable liquid metals used across interior design, architecture, shop fitting, and product design. With over 30 years of experience in coatings and chemistry, they’ve built a strong reputation in Europe and wanted to expand their brand presence into the UK market.

THE ISSUES

InnoMetal® approached us to create a new UK website that would serve as a sleek, modern online brochure, with future potential for e-commerce. The site needed to appeal to a wide audience, from interior designers and architects to creative DIYers. It had to reflect the premium, high-end nature of their product, remain consistent with the German brand identity, but also elevate the aesthetic and user experience. Most importantly, the website had to be SEO-friendly, responsive, and easy to manage.

Services provided for this project:
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Our Approach
We began by studying the core values and visual language of the existing German website, identifying ways to streamline the design while enhancing usability and engagement. Our team created a clean, modern interface that allowed InnoMetal’s stunning work to take centre stage. Strong typography, sharp visuals, and a minimalist layout helped convey the product’s quality and versatility. We built the site with a scalable CMS, making it easy to upgrade to e-commerce later. Performance, mobile responsiveness, and SEO were baked in from day one, ensuring the site was ready to attract and convert UK-based customers.

Testimonials

What the client said about this project

Inno Metal
5 August 2025

Rak Design have just finished work on our website which is stunning and we are all very pleased with it. The guys are so helpful and understanding of our needs. They went above and beyond to create us something that has surpassed our expectations. Huge thanks to everyone @ Rak Design!!