David Hunt Lighting

Shining a Light on a New Era of Custom Handmade Lighting

THE CLIENT

David Hunt Lighting and The Light Shade Studio are both companies that are part of the Dar Lighting Group.

David Hunt Lighting was established in 1687 and is a timeless British Brand which still makes bespoke handcrafted lights and shades in its Cotswold studios, sourcing all its materials within the UK. It supplies not only consumers but also Architects and Interior Designers with iconic, beautifully crafted British-made custom lights.

David Hunt Lighting has won many awards over the years and continues to inspire, whether their customer is looking for a traditional-looking piece or a more modern, fashion statement light.

Offering a huge range of styles, shapes and materials, David Hunt Lighting is a unique company with a unique offering and a unique history.

The Light Shade Studio has just celebrated its 50^th year in business and also offers handmade light shades from its Oxfordshire studio, where everything is bespoke, handcrafted and hand-finished.

THE BRIEF

Having already established a long-term working relationship with the Dar Lighting Group, Rak Design was approached by DHL and TLSS to redesign both of their websites. The primary goals of the redesign involved adhering closely to the company’s well-established brand guidelines and corporate branding, while also focusing on increasing brand awareness for both entities. A key aspect of the project was integrating prices and stock inventory with the backend ERP system. Additionally, it was crucial to ensure seamless integration of the new websites with their existing Product Information Management (PIM) system, Pimberley.

Security was another priority, with necessary updates made to safeguard both websites. With a vast array of styles, colours, and materials on offer, product filtering for the consumer was introduced, making it easier to navigate the diverse options available. Further improvements included enhancing the amount of information available on product detail pages and allowing customers to download their bespoke designs in PDF format. Moreover, a stockists’ list was added, alongside an overview of the bespoke services offered by the companies.

User experience was a key focus, and efforts were made to make the websites more intuitive and easier to navigate. A blog section was introduced to allow the clients to keep their customers updated on new changes, developments, and offerings. In addition, a detailed, chronological history of the David Hunt story, from 1687 to the present day, was included to give visitors a sense of heritage. To expand their services, an online shop and catalogue were created, with an updated payments portal providing a smooth checkout experience.

Two sites were created:

David Hunt Lighting
The Light Shade Studio

Services provided for this project:  Web Design, Magento 2 Development, ERP integration, PIM system integration